1
Cover & Metadata
Report header, period, and identification
Report Information
2
Executive Summary
Overview, top highlights, challenges, and next period focus
Summary Paragraph
Top Highlights
Key Challenges
Primary Focus for Next Period
3
KPIs at a Glance
Key metrics with current vs previous period comparison
Metrics Table
Add each KPI row. Set the trend direction to indicate WoW change.
4
Charts & Graphs
Upload screenshot images or enter data to auto-generate charts
CAC Performance Chart
Drag & drop or click to upload chart image
Down-Funnel Events Chart
Drag & drop or click to upload chart image
5
Creative Performance
Upload creatives and enter performance stats per segment
Sportsbook Creatives
OSB
Static
Top 3 Static Creatives
OSB
GIF
Top 3 GIF Creatives
OSB
Video
Top 3 Video Creatives
Casino Creatives
Casino
Static
Top 3 Static Creatives
Casino
GIF
Top 3 GIF Creatives
Casino
Video
Top 3 Video Creatives
Campaign Performance Notes
Top Bundle IDs
Paste the App Store or Google Play URL — the app icon and name will load automatically.
Report History
Every export is saved here — restore and re-export any past report
No reports saved yet
Export a report to create your first history entry6
Next Steps & Action Plan
Numbered list of recommended actions for the next period
Action Items
LIVE PREVIEW
Auto-updates
Report ready to export